Blog

Notes from the part after the idea.

Naming, branding, websites, getting found, and the ordinary decisions that hold a launch up for weeks. Written from the work we do every day, for people who are somewhere near the beginning.

A cut-paper landscape on cream paper: a mountain with a rising sun beside it
30 September 2026

Why AI feels daunting when you are starting a business

AI will draft your logo, your copy and your website in a minute. Then you are left holding it, wondering whether any of it is right. Eight things founders worry about, what the research actually says, and where a process helps.
Founder at a desk reading a letter, with incorporate, open business account and get funding written on a whiteboard behind him
8 September 2026

Why your choice of business bank account can decide whether you get a loan

Nothing in the rules says you must bank with the Big Six to borrow from Funding Circle or iwoca. But your banking setup decides how easy it is, and what it costs. What new UK directors should set up in week one.

Ready when you are

Thinking of starting one of your own?

We build the whole launch for you: the name, the brand, the words, the website, the mailbox and the search set-up. Three short steps to get going.

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