Start-up launch support for UK founders
Brand, website and growth. Everything from your domain and mailbox to your logo, your words, your site, your search visibility and your Google listing — built for you, and supported for twelve months.
Why this exists
Between the idea and the first customer sits a pile of admin nobody enjoys: a domain, a mailbox, a name, a logo, the words, the photography, the website, the hosting, the search listing.
Each one is a small decision. Each one can quietly go wrong. Together they are the reason good ideas sit unlaunched for months.
SohoSumo takes the whole lot off your desk. You make the calls that matter — the name, the look, the message — and we build everything around them.
One arrangement, not seven suppliers
Most founders end up stitching it together themselves: a domain registrar here, a logo site there, a website builder, a hosting bill, a mailbox subscription and someone to call when it breaks. Six logins, six invoices, and nobody responsible for the whole thing.
SohoSumo covers the lot, from registering the domain to standing up your Google Business Profile, with one person to ask when something needs changing.
Done for you, not do-it-yourself
You will not be handed a template and a login and left to get on with it.
We write the brand, generate the logo set, draft the messaging, write the content for every page, put three design directions in front of you, and build the site you choose — kept private until you are happy to sign it off.
Avoid the common traps
A launch is easy to do badly and expensive to unpick later. These are the three we see most often, and the reason the list below covers what it does.
A personal email address on the business cards. A domain registered in someone else's name. A logo that only exists as a screenshot. Small things that quietly cost you work.
A site that looks perfectly good but was never structured to be indexed, listed or searched for. Being online is not the same as being findable.
Hosting lapses. Forms stop sending. The enquiry that never arrived. Someone needs to be watching it after launch day, and it should not have to be you.
What's included
From registering your domain to writing your pages and standing up your Google Business Profile. All of it done for you. All of it yours to keep.
Your domain registered and migrated safely, and a Google Workspace mailbox on your own name.
Name, colours, voice and story, a logo in every format you need, and a brand guidelines book.
Messaging reviewed by a real strategist, a competitor scan, and photography you choose.
Three design directions, the words written for you, and a complete five-page site built privately until you sign off.
Tuned for search and AI, verified with Google, with the openings worth taking flagged.
Your Google Business Profile live, plus a ranking page and an advertising landing page.
Your dashboard, every enquiry in one inbox, and hosting, edits and support for twelve months.
How it works
You are involved at the points where your opinion genuinely matters, and left alone for the rest of it, with help that knows your business.
Example work
SohoSumo is built around the same discipline used to shape real brands, products, platforms and propositions: make the idea clear, make the offer credible and make the next step obvious.
A food and product brand shaped around authentic Abruzzese arrosticini and a specialist portable BBQ.
A private mobile network concept with distinctive brand, product and interface thinking.
A focused accommodation concept positioned around calm, work-ready escapes for people who need clarity and deep work.
Simple pricing
No agency retainer. No separate invoices for the domain, the mailbox, the logo, the hosting and the fixes. The set-up fee covers the build; the monthly plan keeps it live, hosted and supported.
one-off launch fee
All prices include VAT.
After twelve months, continue on a monthly rolling contract, cancelable with 30 days' notice.
Register interestQuestions founders ask
SohoSumo is for people starting a business who would rather spend their time on the business than on setting it up. You may be starting from nothing more than an idea and a name, or you may have made a start and found the admin piling up faster than the work. It suits anyone who wants a proper, credible launch without hiring an agency, learning a website builder or managing five separate suppliers.
It means we do the work and you approve it. We register the domain, set up your Google Workspace mailbox, write the brand, generate the logo in every format you need, draft the messaging, write the content for every page of the site, produce three design directions for you to choose between, build the full website of up to five pages, arrange the hosting, set it up to be found in search and get your Google Business Profile live. You make the decisions at each stage; you do not have to do the building.
Seven groups of work. Your Foundations: domain and a Google Workspace mailbox on your own domain. Your Brand: identity, logo set in every format, and a brand guidelines book. Your Positioning: messaging reviewed by a strategist, a competitor scan and photography you choose. Your Website: three design directions, the words written for every page, a complete site of up to five pages built privately until you sign off, secure Cloudflare hosting and no-code editing. Get found: search and AI optimisation, verified with Google. Grow: your Google Business Profile plus a ranking and ad landing page. After launch: a dashboard for enquiries and site status, one inbox for leads, changes on request, and hosting, edits and support for twelve months.
Yes, at every point that matters. You choose the photography, you see the name, colours, voice, logo and the words for each page before anything is built, and you are given three distinct design directions to pick from. The site stays private until you have seen it and signed it off. What you are handing over is the work, not the decisions.
The £25 per month keeps everything running after launch: fast, secure Cloudflare hosting, your dashboard for enquiries and site status, security and maintenance updates, form support, changes to the site when you need them, and someone available for the small technical issues that otherwise eat a whole afternoon.
Yes. The package includes a twelve-month minimum commitment at £25 per month after the initial £379 set-up fee. Both figures include VAT. That covers the launch itself and a full year of hosting, edits and support afterwards, which is the period when most changes are needed. After the first twelve months, the monthly plan becomes a rolling agreement and can be cancelled with 30 days' notice.
Yes. If you already have a name, logo, domain or website, we will review what is in place and use it where it makes sense — your domain can be migrated across safely, and we can work with a logo you already own. We will not ask you to start again unnecessarily. But if something is likely to hold the business back, we will tell you clearly and explain why.
Yes. Your domain is registered in your name or business name, so you remain in control of it. The brand, the logo files and the website are yours. While you stay on the monthly plan, we host and support them for you. If you cancel after the initial twelve-month term, we will provide a copy of the website files and your brand assets, plus reasonable handover guidance, so you can move elsewhere. Third-party costs such as domain renewal, Google Workspace, premium plugins, paid fonts, stock photography or external hosting remain your responsibility.
No — and nobody should promise that. SohoSumo does not guarantee sales, enquiries or business success. What it does is put the whole launch in place properly: a credible brand, clear messaging, a working website, and the search and listing set-up that helps people find you. That gives the idea a fair chance of being tested in the real world.
We send you a short launch review questionnaire. It helps us understand the business, where you are now, what you already have and what will be most useful. Once we have read your answers we send the sign-up details and arrange a video call. That call is where we agree the name, the direction and the immediate priorities, and the work starts from there.
Start properly
Register your interest and we'll send you the next step: a short launch review questionnaire that helps us understand the business properly before we get started.
Keep it simple for now. Once we receive this, we'll follow up with the launch review questionnaire.
