Third-party costs
Domain renewal, your Google Workspace subscription, advertising spend, premium fonts and commissioned photography are paid by you, directly to the provider. We add no margin to any of them.
What you get
Everything in the launch package, explained.
The homepage gives you the headlines. This page goes through all seven stages properly: what we produce, what it is for, and what we need from you to get it right.
Jump to
01
Your Foundations
The address your business lives at, and the mailbox people reply to.
What you get
- Your address onlineWe register your domain, or move an existing one across safely, and keep it in your name.
- A mailbox that looks the partA Google Workspace account with email on your own domain, set up and working.
Why it matters
A personal email address on a quote is the first thing that makes a new business look temporary. It is also the thing people notice without ever mentioning it. Getting the domain and mailbox right costs very little at the start and is awkward to change once cards are printed and customers have your details saved.
The domain is registered in your name or your business name, not ours. That matters more than it sounds: a domain held by a supplier is one of the most common ways small businesses find themselves stuck.
What we need from you
A decision on the name, and your preferred address if the obvious one is taken. If you already own a domain, the login for wherever it is registered.
02
Your Brand
A complete identity, not just a logo file.
What you get
- Your identity, written for youName, colours, tone of voice and the story behind the business.
- A logo you're proud ofThe full set, generated for you or built around one you already have.
- Every format you needSVG for the web, PNG and JPG for everyday use, and print-ready PDF for signage, vehicles and stationery.
- A brand guidelines bookColours, fonts, spacing and usage, written down so anyone you work with later stays consistent.
Why it matters
Most new businesses end up with a logo trapped in whatever tool made it — fine on screen, useless at the printers. Being handed the whole set, in the right formats, means you can say yes to a van wrap, a market stall banner or a supplier's artwork request without going back to square one.
The guidelines book matters for the same reason. It is what stops the brand drifting the first time someone else designs you a flyer.
What we need from you
A sense of what you like and what you do not. We put the identity in front of you as a draft; you tell us where it is wrong.
03
Your Positioning
Working out what to say, before anyone spends money saying it.
What you get
- Messaging reviewed by a real strategistWhat you sell, who it is for and why it is worth the money, written in plain language.
- A competitor scanWho else is doing this, how they describe it, and where the gaps are.
- The pages you needA recommended structure for the site, based on what your market actually looks for.
- Photography that looks like your worldYou choose the images; we make sure they fit the brand.
Why it matters
This is the stage people skip, and it is the one that decides whether the rest works. A website cannot rescue an offer nobody understands, and advertising an unclear message just means paying to confuse people faster.
The competitor scan is not about copying anyone. It is about knowing what your customer has already read on three other sites before they land on yours, so you are not repeating it.
What we need from you
An honest conversation about what you actually do, what you charge and who has bought from you before, if anyone has. The more real detail, the sharper this gets.
04
Your Website
Designed, written and built for you, then handed over working.
What you get
- Three design directionsGenuinely different options, not the same layout in three colours. You pick one.
- The words written for youEvery page drafted and ready to read. You are not sent a blank template to fill in.
- A complete site of up to five pagesBuilt privately and kept unpublished until you have seen it and signed it off.
- Fast, secure hosting with CloudflareIncluded for as long as you are on the monthly plan.
- Editing without codeChange it yourself when you want to, or send us a line and we will do it.
Why it matters
The reason half-built websites are so common is that the writing is the hard part, and it is usually the client's job. Handing over a blank content management system is how a launch stalls for four months.
Nothing goes public until you say so. That means you can look at the whole thing, sit with it for a few days and change your mind before a single customer sees it.
What we need from you
Your choice of design direction, and a read-through of the content. If you have photographs of your own work, they usually beat anything we can pick for you.
05
Get found
Being online and being findable are not the same thing.
What you get
- Built to be discoveredPage structure, headings, descriptions and markup tuned for search engines and AI assistants.
- Verified with GoogleThe site registered and submitted properly, so it can be indexed rather than sitting unnoticed.
- The openings worth takingWe highlight the searches your competitors have left uncovered.
Why it matters
A site that has never been submitted or structured properly can take months to appear, and sometimes never appears for the terms that matter. The technical part is not glamorous, but it is the difference between a website and a website people can find.
The AI part is newer and increasingly matters: assistants read structured, clearly written pages far better than they read clever ones. Writing for humans and marking up for machines is the same job done twice.
What we need from you
Very little at this stage. It is mostly work at our end, though we will check the words we have used match the ones your customers would type.
06
Grow
Showing up where people are already looking.
What you get
- Your Google Business Profile, readySet up with your details, categories, hours and imagery, so you can appear on the map and in local results.
- Pages that pull their weightA ranking page aimed at the searches worth winning, and a landing page built for advertising.
Why it matters
For a lot of local businesses the map listing brings in more enquiries than the website does. It is free, most people set it up badly or not at all, and it is one of the few things that produces work quickly.
The advertising landing page exists because sending paid traffic to a homepage wastes most of it. If you ever run ads, having somewhere purpose-built to send people is what makes the spend worth doing.
What we need from you
Your trading address or service area, opening hours, and a response to Google's verification when it arrives — that step has to be done by you, and Google decides the timing.
07
After launch
The year after going live, covered.
What you get
- One place to see how things are goingA dashboard showing enquiries, site status and indexing at a glance.
- Never miss a leadEvery enquiry from every form arrives in one inbox.
- Change anything, anytimeSend us a line, or make the change yourself.
- Know your next stepWhat is worth doing next, once you are live and learning from real enquiries.
- Everything coveredHosting, security updates, edits and support for twelve months.
Why it matters
Launch day is not the end of it. Forms break, hosting lapses, an enquiry goes to a mailbox nobody checks. The most expensive lead is the one that arrived and was never seen.
Twelve months of support covers the period when most changes happen: prices settle, the offer sharpens, a service gets added. You should be able to change the site when the business changes, without a quote for every sentence.
What we need from you
Tell us when something changes. That is genuinely it.
Being straight with you
What is not included.
Worth knowing before you buy, not after.
Bigger builds
Online shops, booking systems, customer logins and custom software are outside the package. So is a complete redesign once the site is live. We will quote separately and agree it in writing first.
Guarantees
Nobody can promise you customers, a ranking position or a specific return. What we can promise is that the foundations are properly built and nothing is left half-finished.
Simple pricing
All seven stages, one fee and one monthly plan.
No agency retainer. No separate invoices for the domain, the mailbox, the logo, the hosting and the fixes. The set-up fee covers the build; the monthly plan keeps it live, hosted and supported.
£379
one-off launch fee
+ £25/month
All prices include VAT.
After twelve months, continue on a monthly rolling contract, cancelable with 30 days' notice.
Register interestStill have a question?
The FAQ on the homepage covers ownership, commitment, what happens if you already have a logo or domain, and what the monthly fee pays for. Or email us and ask.